RITCHIE BROS. AUCTIONEERS

A reliable source for all kinds of used and unused industrial equipment and machinery

Established in 1958 in Canada, Ritchie Bros. Auctioneers operates through over 110 locations throughout North and South America, Europe, Asia, Australia, Africa and the Middle East. The company sells, through unreserved auctions, a broad range of used industrial equipment including equipment utilised in the construction, transportation, mining, forestry, petroleum, marine and agricultural industries. Ritchie Bros. is a public company; its common shares trade on both the New York and Toronto stock exchanges under the ticker symbol RBA.

BUSINESS MODEL
The business of Ritchie Bros. is quite simple: the company provides a global marketplace for sellers and buyers of industrial equipment. All the company's auctions are unreserved. Unreserved simply means that all units are sold to the highest bidder without reserve prices, minimum bids, or buy-backs. It's an environment that both buyers and sellers benefit from. An open and transparent bidding environment attracts more and more buyers to the auction. And this in turn, attracts more and more sellers.

Ritchie Bros. works with many equipment sellers worldwide. Last year, the company conducted over 140 auctions through its network of auction facilities in eight countries, in addition to numerous other locations.

ONLINE RESOURCES
The company's website at serves as an extension of the business - customers can search the current auction inventory and auction results from the past 24 months, place online consignments and bids, view internet broadcasts of selected auctions and find contact information for their local offices and representatives.

Most Ritchie Bros. auctions are broadcast online. So, if buyers can't make it to the auction, they can still participate live and in real time over the internet with the rbauctionBid-Live service. Viewers and bidders can see an image of the equipment as it sells, hear the auctioneer call out bids and place bids over the internet, live and in real-time.

QUICK AND EASY
Ritchie Bros. auctions are known for the ramp method, where customers are able to sit in a covered auction theatre while the mobile equipment is sold as it is driven over the ramp. Once the bidding has started, the sale price increases until there are no new bids. The auctioneer announces the item as SOLD. Then, the successful buyer holds up his number to identify himself, and the process begins all over again.

Bidders can inspect the trucks and equipment at all auction facilities before the sale. All items are organised in a logical fashion for easy viewing and comparison. Customers can conveniently access third-party services at the auction such as transportation, financing, catering and customs brokers.